It’s easy to get wrapped up in lighting, color, compositions, resolutions, and more when filming or editing. All of those are essential to pay attention to, but more important than each of those individually, is sound. It may come as a surprise, because it’s an element in great productions that you always expect to be there, thus it goes unnoticed. However, if there is poor audio and sound design, you’ll pick up on it immediately.
In an audio class at Ball State University, it was beaten into my head that great sound will make your video ‘look better.’ It doesn’t literally, but it was a reference to a study that had to shots taken from the same camera, but the audience thought one looked better than the other, little did they know the only difference was the sound.
Life is strange without sound. Take a few seconds in the office and pay close attention to every sound you hear: the push of a stapler, the creaking of someone’s desk chair, a coffee mug being set down gently on the desk, someone sniffling, quick typing on a keyboard, shoes scuffling on the ground, and air being pushed through vents.
Or go out in the parking lot and hear nearby cars accelerating, semi’s shifting gears, people’s shoes scuffling on pavement kicking little pebbles as they walk and talk on the phone, leaves on trees gently blowing in the wind, birds chirping, and more.
For the vast majority of the population, experiencing sound is a constant part of our lives. With that being said, why shouldn’t it be at the forefront of our minds when creating or watching video? Sound can take your video piece to the next level.
Recently, Ryan and I had the privilege of filming a beautiful home for Minear Real Estate. The property called for more than the great, but our standard drone video with voice over or only music in the background. So along with Ryan’s drone work, I filmed on the ground. It was a nice piece, but it was made into a great piece with time spent on sound design. Suddenly, the video turned into an accurate portrayal of the property: a peaceful and serene getaway. One where you heard birds chirping out in the lawn, the constant relaxing sound of water running into the pool, and the gentle blowing of the wind.
Spending the extra time with sound, made a great property video into an exceptional one. Witness for yourself how adding sound design can benefit your property or real estate video: