A brochure is your brand at a glance, but one brochure does not fit all needs. We have put together this short list of brochure types to help you identify what type or types you may need.
Leave-Behinds – “After Sales Pitch”
Leave-behind brochures include complete descriptions and benefits of your product and/or services. These are great to leave after meeting with potential customers to make a lasting and profitable impression!
Sales Support Tool – “Sales Kit”
Sales Kit Brochures are like leave-behinds but have larger photos, pages and headlines. These are used as sales aids to help you describe and showcase your product or services. These will keep your audience interested and help them retain the information after the pitch is delivered.
Point-of-Sale – “Over the Counter”
Over the counter brochures are a piece that you would like your customers to take when visiting your brick and mortar storefront. One look should be enough for your customers to know what your brochures are all about. The key to point-of-sale brochure is to have catchy headlines and images to attract attention. Its purpose is to spark interest so that your potential customers would ask more questions.
Respond to Inquiries – “Question and Answer (Q&A)”
Q&A brochures are great for potential customers whom inquire about your business. This is a great opportunity for you to seal the deal because the customer is already interested in your brand. We recommend having a number of Q&A Brochures on different topics put together for quick responses! Though this is a great tool, we would also recommend not to follow up with the brochure alone. A handwritten note still goes a long way!
Direct Mail – “Post Box”
Direct mail brochures are among our most effective print pieces we offer. Why you may ask? Direct mail is a very popular form of marketing but a well designed and uniquely folded brochure mailed rather than a standard post card will stand out to a carefully selected mailing list. The effectiveness of this tool goes way up with amazing new tools like Variable Data Printing (VDP). This revolutionary tool makes it possible to completely customize your brochures with first and last names from your list and even custom images! Give us a call to discuss more possibilities with VDP on your next direct mail brochure!
Here at Blue River Digital, we can help you no matter where you are at with your brochures. Maybe you are just running low and would like some more printed. Maybe you have a concept and would like someone to design it for you. Or maybe you just know that there is a need but do not where to start. We are a full service marketing firm and can design print and deliver your next brochure piece and would love to chat with you about your needs! Please give us a call today! 260.248.2749